The 4P’s in Marketing


I studied Business in High School, College and obtained my Degree in Business Studies and Management, I enjoy the subject. My family has had their own businesses my whole life so I’ve grown up in an environment of people working for themselves, I also worked from a young age in my father’s store, Pakistanis ūüėČ

There has been an exponential growth of online business activities with more and more people making money online. Either via social media like YouTube, Instagram, Ebay or people self publishing books via Amazon, creating websites and using affiliate links.

The internet has created an opportunity for the masses to create for themselves, have multiple revenue streams and sell to people all over the world. It’s a very different world to my parents and a great opportunity for our generation.

When wanting to make money keep these 4P’s firmly in your mind

1/ Product – What are you selling? What is the Product or Service? It will always come down to a Product or Service to sell I.e. A chef that is hired to cook for functions. A Kindle book? Toys? Cakes? Applying Henna on people? Fitness and nutrition training advise? Remember – WHAT AM I SELLING and how can this benefit others.

2/ Price РWhat is your Price point? Price is one of the most important factors in a customers decision to purchase and one of the things they will consider the most. The seller has to work out profits from Price after costs. Already established brands have higher vantage points in this in comparison to a new brand/Product on the market.

3/¬†Place – Where are you going to be selling the Product? The internet is big business with relatively low-cost compared to establishing a retail store. Even if an actual transaction doesn’t take place the initial place potential customers are engaged and converted is online. A¬† stall at an exhibit? Where’s the location? Are you able to be mobile?

4/ Promotion – Promotion PROMOTE PROMOTE PROMOTE your Product/Work/Self.¬†No one else will do this work for you. Social media is great for this, use the ones you find best for you, create a website and have somewhere where people can have access to you and get a reply. I’m surprised so many people do not have a website for their products/services/work and how poor some of the large companies are I.e. Primark in this day and age. Promotion is¬†communicating the value and benefits of the Product to the customer.

Work on yourself, your craft, your Product. You have something good the people will come, there’s a market for everyone and everything and if there isn’t go create it! Go get em!

This is a comprehensive blog on the basics of the 4P’s, for more in-depth reads search online because understanding the business aspect is imperative in marketing and making money.

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Reflections on Grenfell


I wanted to visit Grenfell for a while, the fire happened in Ramadan 2017 and there was an amazing outpouring of support from the community straight away. I decided to wait for it to calm down before I visited the area. I wanted to go at the beginning  of the summer holidays but I became ill so i went towards the end. I want to share some reflections of the day.

For those that don’t know a fridge exploded in a flat around the 3rd floor of a tower block of flats which caused a fire that led to the entire tower going up in flames, it’s 24 stories high. Everyone lost their homes, all of their belongings and there was a lot of loss of life.

We took the tube to Latimore road station and you can see the tower clearly from the tube and station, especially the station. It’s the first time I saw it in person, It’s a lot different to seeing TV images. Instead of walking down to Latimore road church where many people had come and still come to give donations and assistance we walked around the back way.

The area is a mix between council estates and expensive houses opposite each other. It’s the richest borough in the world, this why people ask ‘if this can happen here, then what about even poorer areas?’.

We walked by the leisure centre where people who escaped the fire were sleeping. It’s very surreal seeing the tower, a lot of roads are blocked off and there’s a police presence. I automatically remembered tweets I saw on Twitter in the night. We were awake because it was Ramadan, we were eating and praying. I saw the fire in a video and assumed it would be contained and went to sleep. We woke and it was disbelief to see what had unfolded.

I remember tweets and videos of people saying they were trapped in the building. A Muslim woman on the 24th floor with her kids video’d, she opened her door and showed the black smoke and went onto the balcony and showed the flames coming up the side of the building, she was making dua (invocation/prayer) but she never got out. It stirs emotions recalling these memories.

There’s a very eerie mood in the area. Sullen, sombre, quiet, sad, tired, people going about their daily lives with this eye sore hanging over them reminding them of what happened that night. I saw a woman walking she looked at the building she had a look of shock and sadness and made dua. This is the funny thing, you don’t get used to looking at the building, every time you look at it you’re shocked. The size and the scale of damage and loss of life due to greed.

We visited Al Manar mosque which is quite a bit of a walk away from the tower. People had gone their for shelter and people were donating and helping also. They are still working in their sorting clothes etc for Syria, Grenfell and others so those who can help should.

Muslim brothers from east London acted quickly when the fire started and came to area with water, it started a movement of support from the community. Good begets good, it causes a ripple effect.

There are photos of missing people men, women and very young children all around the area. It’s very sad, emotional and angering how this happened. We visited Latimore road church also.

There are flowers, posters, candles, signs, writing, paintings, poems, ribbons, teddies etc all around the area aswell. People expressing their sorrow, anger, injustice, looking for justice, support, grief.

The area feels in darkness at the same time people were talking to us and greeting us, being polite and friendly.

This particular painting caught my eye.


This was a crime committed against the poor in the richest borough in the world because they do not care about the poor. The handling by the government of the survivors after the fire was atrocious and they are still handling the whole thing poorly. They deferred their action due to the community support but it is their duty.

Accountability has yet to start. Many people believe it is due to improper cladding material applied to the outer side of the building which was flammable and used to save money by a company that was outsourced by the council/government. It was applied to make it stop looking like an eye sore to the rich which is ironic now because that is what it has become at the expense of people’s lives.

I don’t know how long the enquiry will take and who will be held responsible, people definitely need to be. I don’t have much confidence and trust in the process nor does the community because things have not been transparent from the get go and past enquiries have produced very little justice.

I don’t know how many have died or are missing still and presumed dead. It is the duty of our government to help those that need it the most, not just catering to the rich and to be held to account for their failings.

Places of worship in the area the churches, the mosque were the first to open their doors to help the community, imagine if we didn’t have these places. Let’s not let them die out or let them get rid of them. Religion has a firm place in ¬†21st century Britain in this diverse country.

I would advice people to visit the area donate their time and help how they can. What I saw was they weren’t taking anymore physical donations but it’s always good to give money and your time.

The luckiest people are those that lost their house and all their possessions. Imagine losing 5 members of a family in one go.

May Allah grant justice in this life and the next, may he ease their pain and sorrow, may they be granted an abundant amount of patience. May he protect them and us and may we learn from this and something like this never ever happen again.

It puts into perspective our own minor problems and how in an instant everything that we complain about can be taken away from us. It’s not wrong for us to have grievances but not to let it over take our gratitude.

When we were leaving and walking back to the station a black woman with friends and children walking to the station in front of me gave a Muslim woman in hijab with a child in a pram one of their balloons. The Muslim woman looked at her with surprise and gratitude and the woman smiled and said it’s okay. It was a nice image to see as I was leaving the area.


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Theory – On the Sexual objectification of Women


I’m on Instagram and when I scroll through the main page all I see is half-naked, scantily clad women selling their bodies and sex, it’s like porn quite literally. Okay not literally but certainly for attention and if they’re getting/trying to get paid via Instagram followship numbers certainly increase the more clothes they take off and the more provocative they look. We all know sex sells big time and it’s everywhere.

It really irritates me, I’m on there for cooking and food, I like looking at animal accounts especially wild animal rescues mainly lions and tigers and purchasing products but a lot of what I see on the main page are half-naked women twerking.

Women love attention it’s like the honeymoon phase feeling in a relationship, at times they prefer it over a relationship because a committed relationship is hard work and a lot of stress, ¬†it’s what sex is to men.

It got me thinking about our current times and this generation and how a lot of women and young girls think and are being groomed into thinking by media that their worth is based on their physical looks and sexuality. Also using their sexuality to get what they want particularly from men instead of using their brain for better than just the physical. Women use sexuality to get love also but that’s another story.

On the flip side men are being manipulated by their weakness for women by companies (and women) selling product with sexy women in the advertisement. It’s a double edge sword and who is really benefiting and winning from all this? Those that are getting what they want? Be it money, fame or those follow their desires completely but call it liberation, freedom or some other noun. Look at the Victoria Secrets show from example (no don’t watch it), the audience is full of men instead of women when it’s a product for women or both..

When I listened to the lecture understanding the rise of feminism, the Shaikh (scholar) stated that three centuries back women in the Muslim world were the teachers of prominent and well know scholars. They played an active role in the shaping of the society especially with the dissemination of knowledge and men had to go to them to gain knowledge. They were the fabric of the society and they participated in these¬†much-needed roles. Of course there are women in very prominent roles but that also comes with them taking on ‘manish’ characteristics at times to be succesful at those roles and again their looks are addressed.

There is a lot of respect you have for a teacher, someone you learn from and effectively someone who shapes your life. I feel like the decline of these prominent roles in the Muslim world and the influence of the western world has led to our current state of these objectification roles for women and what’s worse is the mindset females have for it.

I see ways men talk about women on Twitter. Muslim and non, obviously it’s not 100% reflective of real life and much is banter but some just revere women as something to go to for one thing and that’s sex and sexual satisfaction. Again, a double-edged sword because women are offering this easily and readily so why not, a lot don’t follow the religious guide lines set.

There’s little respect for women, people may say that women are doing this to themselves by the manner in which they’re acting and in part I agree. You don’t want to be this type of woman where people and men look to you as just a sexual object like a piece of meat and flesh. It’s demeaning no matter how rich and famous they get. Would Beyonc√© sell as many records if she didn’t act and look the way she does regardless of talent? No, of course not.

Let’s not do this to ourselves ladies, be more than an offering of physical stimulation for the male eye and discover what you can offer that nobody else can because everyone is unique and everyone has a perspective to share. Let them get to know you for your intellect, your kindness, your humour, your personality etc not just your physical exterior.

Knowledge is Power¬†and your worth is not based upon your looks no matter how many of these wastemen try to convince you that it is. P.s Can any of y’all guess the brand of the shoes in the pic?

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Our first words to each other

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Words, people like to dismiss them, as if they have very little meaning and impact. When in reality they are the essence of our lives and communications.

As people have gleaned by now I met my husband online on a social media website, a chat room, Freeserve to be exact and what plays on my mind even to this day and makes me smirk were the first words we ever typed to one another, it went a little something like this.

He asked me where I was from (living) and i said Cardiff, he said “Wow, that’s far” (he had already told me he was from London) and i responded “Don’t worry, it’s not like we’re going to get married or anything”. This was the first time i had ever had an interaction with him. I don’t know what possessed me to say this to a random man on the internet the first time i interacted with him but i did (shrugs). We were not seeking anything at the time. I don’t remember his response, i don’t think he even said anything back certainly not anything memorable ūüėČ

But yeah….¬†words¬†you can utter something in passing without paying much attention to what you are saying, later on you may realise the impact of what you or someone else had said that’s of very little significance at the time but it changes the world for you.

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I’m thinking of writing a short marriage series, the context of ‘how to stay married’ a lot of emphasis is put on getting married but not as much talk on staying married and with high divorce rates much more talk needs to be done on this. Feedback from you, is that something you would be interested in? Let me know.


Oj Simpson Trial of the century – Part 2

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The infamous image of OJ trying on the bloodied gloves & them not fitting.

I love law and have done since I was a kid. From the age of 10 i wanted to be a barrister after watching the movie My cousin Vinny. There’s something about standing up in court and arguing a point articulately and passionately that gets my blood pumping so this trial is so fascinating to me.

Trial of the century

In January 1995 the trial of the century took place. it would be like nothing before it. It reshaped the landscape of the media and lasted 10 months. The trial was televised live and was an absolute media frenzy. It divided America and was whites vs blacks, it was all about race. All of the anger, the injustice, Rodney King et al, the pain bubbling over centuries imploded into this trial.

The trial was televised live to elevate the country’s understanding of the US legal system. It never felt like a real case but a media circus, people became famous and sold their story and made money off of this trial. It pushed the celebrity and was a shift in media information reporting to the most titillating¬†headline grabbing infoporn.

The overwhelming evidence pointed to OJ being the murderer and the prosecution thought they had an open and shut case but so many factors led to this not being the case.

OJ was rich and famous. He had the money to pay for the best lawyers money can buy. He assembled what was called ‘the dream team’. He had about 9 lawyers and was spending $50,000 a day on them. OJ¬†did autograph signings from jail and sold the merchandise, he was allowed to because he was not convicted. He signed 3 million dollars worth of pictures.

Johnnie Cochran¬†was a civil rights lawyer. He was iconic to young blacks and young lawyers because he took on the police at a time when he wasn’t even allowed to talk to them in court. TV¬†made him a hero in south central LA against the police. They had an engrained hatred for the police and didn’t trust them. They were recovering from Rodney King and he understood how to work them and effectively used and exploited and based the case on race and racism.


There was no doubt from the prosecution that OJ had committed the murders due to the overwhelming evidence. OJ’s blood at the crime scene from a cut on his finger, shoe prints from a shoe that had a limited number made that he owned. It was a domestic violence case that culminated in murder but there was a catalogue of errors made by the police at the crime scene and his lawyers took complete advantage.

Factors that shaped the case

  • ¬†The trial was conducted in central LA because the police wanted to protect their interests with the black community, if it was moved to a white area it would have been a predominate white jury like the Rodney King trial. The jurors available for the lengthy time of the trial skewed towards a lower social economic and more diverse background, the jurors were predominantly black. The defence wanted black jurors because they felt they would be more sympathetic towards OJ.
  • A black prosecutor was added to the team as a tactic to appeal to a predominate black jury, race was literally everywhere, it was a race trial more than a murder trial.

OJ’s defence

  • The police made a catalogue of errors that was exposed and used against them by OJ’s brilliant defence. The police brought OJ’s blood back to the crime scene thus the defence said that his blood was planted, they already admitted they brought it there.
  • The gloves were the crux of the case and OJ trying them on in court, the prosecution did not know if they would fit and got enticed into making him them try them on. OJ made a scene out it, the defence said they were planted.
  • The investigative team touched evidence without gloves. The crime scene was highly publicised and documented by the media, the body was visible outside her house on a main road and they covered it with her sheet which had OJ’s fibres on, so evidence was contaminated and compromised.
  • The detective in the case had a history and recording of himself saying he hated black people and that he could no longer be a cop because he couldn’t deal with them justly. Someone had to be blamed and it was him.
  • The defence character assassinated those who witnessed against OJ to make their testimony not appear credible and then people refused to witness.
  • OJ’s an actor. He’s been putting on an act most of his life and he knows how to play to cameras and when to turn it on. He used his charisma, the defense played games. Johnnie Cochran wore a kente cloth tie to court to show his “Africaness” to the black jury. SNL did a skit on it which is hilarious – link.

The race card

“All of a sudden he became black”. “We made him blacker”.

Here was this famous black rich sports hero who the black community was going to save and punish white people so they would know for once what it feels like to have injustice done to them. A travesty but a culmination of American living.

  • The defence made OJ black when most of his life he avoided that side, he threw off the cape and now he’s one of them. He avoided race and now it had come full circle.
  • ¬†They turned OJ into a civil rights cause and did not regret it, the entire case was lost.
  • It was bigger than OJ and symbolic to has the mentality of America changed in the civil rights struggle or is it business as usual. If someone well-loved, famous and rich could have this done to them what hope would there be for the average black person.
  • They used a real serious injustice – racial issues in defence of a man who didn’t want anything to do with the black community.
  • It was judgement from their own people not whites in judgement of blacks as it’s been in history and it would be a victory for blacks.
  • Regardless of whether he did or did not do it blacks wanted this to be a FU to whites and didn’t care. The lawyers backed them and the mishandling of evidence helped them.

The trial

A culmination of events in America’s history with black people, racism, police brutality with a parallel of OJ’s life jarred in the court room. It was a time of black unity or revenge. Johnnie Cochran was magical and it was to the black jury whose side are you on? The defence was so brilliant Nicole became collateral damage. OJ and his lawyers effectively beat the system set up by white people for white people, they played the game. These black lawyers out smarted the white cops when the notion was blacks are inferior and not as smart, on a level playing field it was a show and a blow. It was a¬†step forward, for the first time they had some power, they could win at the same game and slightly be on the same playing field.

Johnnie got the final argument closing tag line – “if it don’t fit you must a quit”. Brilliance.

I believed at the time he didn’t do it, I believed his defence and his image so did black people. White people believed he did. Image is a very powerful thing.

You could see the old OJ had gone. Somebody who had it all and played it just right f***** it up so royally but his retribution wasn’t going to come from this trial.

You learn justice is not real justice. It’s manipulated by factors. Who you are, the colour of your skin, an engineered jury with engineered justice. When you’re rich you can buy justice and maybe famous to. It’s who you know, your position, your image is this real justice? It’s why people want to keep up the status quo because you can literally get away with murder.

Final part, the verdict & the aftermath OJ Made in America coming soon.

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The fascinating life of OJ Simpson – Part 1


When you hear the name OJ Simpson what’s the first thing that comes to your mind? Some may not even know who he is now but for me it was the biggest trial in America. A famous, well-loved black sports hero was accused of murdering his white wife in the 90s. The story was huge and even at my young age I saw it, I heard it and I knew it was about racism.

I watched the documentary OJ: Made in America, there’s been many on him but I don’t think I’ve watched any other in its entirety. This one is one of the most incredible documentaries I’ve seen in a very long time and it’s Oscar-winning. It talks about his life before the lead up to the murder, the trial of the century and after his acquittal. There was a lot I didn’t know about OJ Simpson. It also talks about black America, racism and the history of the race relations between Los Angeles police and the black community which is what made the trial huge and divided the nation.

I’m going to relay the main points from the documentary and my thoughts and opinions on what I’ve watched.

“As a kid growing up in the ghetto one of the things I wanted most was not money, it was fame” – OJ Simpson. Boy, would this turn out to be the biggest blessing & curse of his life.

The documentary starts with him incarcerated in prison, he’s in court talking to the judges about the work he’s been doing in prison.

The beginning

He was born in San Francisco in 1947. He said he was a hustler from the age of 10. His father was gay and this was a big deal back then for a black man, he never spoke about it. He had aspirations and wanted to better his circumstance due to poverty and living in the ghetto and LA was the place to do that.

Black people had the image there was no prejudice in LA against blacks and many moved there from the deep south from the 1940s to the 60s. The hope was all the trouble they had known will be gone and they will no longer be held down by this notion held against their skin and hair (It’s interesting that even today many black people change their natural hair, It’s been entrenched in their psyche for centuries that ‘looking white’ is superior). Racism was as troubling and stark as it was in the south. You see the history of the ghettos of LA i.e. south central LA and how they were formed and black people still living in them today.

He was a breakout star at American football in the 1960s. He was known for scoring points by running long distances on the field. He was married to a black woman in USC college which was an all white college. He was a very good-looking man, he had that Ali swagger but not an ounce of his principal and people called him one of a kind as an athlete.

He was seduced as a black man in the 60s by white society and his story has been about being a pleasing person to white society. People said he had almost white features and he achieved also because of his looks, it’s a fact people are more accepting of and treat good-looking people better.

young oj

The Civil Rights Movement

The civil rights were occurring during the 60s. Segregation, racism, black people had no power, there was police brutality against blacks. The police head was known to have recruited officers from KKK rallies. There were riots in black areas due to police killings and OJ made white America feel good about black people at the time of unrest unlike the black angry sports stars who were going to revolutionise.

During the 60s societal issues were pushing their way into sports. Major athletes stood up against going to the Vietnam war, Muhammad Ali was one of them. They stood up for principal and it was to hell with the consequences. It damaged their commercial possibilities. Black athletes boycotted the Olympics in 68 due to discrimination. OJ was approached because he was the biggest name in college athletics, he was also a world record holding track star and his response was I’m not black, I’m OJ. Black athletes were concerned with black people first and sports second unlike OJ.


The documentary shoots back and forth between OJ’s life in white America and the contrasting brutality and injustice of black America in poverty. It is a juxtaposition and visually, historically and contextually It’s brilliant. It relays the history of racism and why it has led to where people are at.

OJ’s career

He played professional American football and became the first black man to be a national spokesperson and get a product endorsement. This was ground breaking for a black man and an athlete because product endorsements for athletes were non-existent. OJ was that one black person on the brochure of a fancy university. He got in, but boy did he have to do a lot to be accepted.

This was another reason a lot of the athletes stood up against injustice because they didn’t have to worry about losing money, their endorsements or legal ramifications from companies. They were free in a way, unlike today where people will think twice whether it will affect their endorsements before speaking out.

OJ opened doors with endorsements to the black community with TV adverts, he was a pioneer. OJ¬†left football to become an actor. He transitioned well from a sports star to a TV star. Many today do not do that successfully even though It’s become the norm.

His family life was failing with his first wife whilst he enjoyed fame. He met Nicole Brown and instantly liked her, he had an affair and ended up divorcing his wife and marrying Nicole.

Nicole Brown Simpson

nicole and oj

He and Nicole were seen as a beautiful, happy, fun couple. Image is everything in his world, he created his career off of being a like able black man.

He was a womanizer and was having affairs. He was physically abusing her for years, she called the police multiple times and said he’s going to kill me. There were two OJ’s, the one he was portraying, a very charming man and the controlling wife beater.

She had an affair as well with someone OJ was friends with and this really bothered him. He was a very jealous, insecure man even though he had many multiple affairs and national adoration, he became very entitled, everyone had put him on a pedal stool.

Her friend said “I think there was something about her that was almost unattainable to him, something he couldn’t quite control and it was part of the attraction”, this could be a metaphor for white America. She ultimately paid the price.

Did he take out his indignation’s on his wife? He put on a charming mask with the rest of the world. Did she see the real him? He loved her for sure but she didn’t accept his adultery and maybe he expected her to because of the way he got treated by everyone else because hey, he’s OJ.

She took the abuse for a while and then finally had enough of wanting and hoping he would change, she knew he wouldn’t.

The police

The police issues with the black community were still bad and white people were oblivious. The infamous case of Rodney King in 91, a black man beaten by police officers with batons was filmed. The media didn’t give LAPD a break and showed the video repeatedly internationally. It was an exhibit for every abuse case cops had done. How will the police justify this one? How will they get out of this one?¬†The officers went to trial, the trial was moved to a white area and the jury found them not guilty and it enraged the black community, it caused riots.


What has changed between the black community and the police in the US today? We see black people being shot and killed live on social media and there is no accountability. Police brutality is happening in the UK Babar Ahmad and Mark Duggan are examples. There is a systematic inherent racism within the police that is still continuing.

What’s interesting is that some of the former police officers being interviewed in the documentary still justify racist and abusive actions. It’s quite sick, these former cops are really in denial or deluded about racism within themselves and the LAPD. The remnant of racism still resides in people today, who not too long ago supported segregation. They hold positions of influence with the same ideologies.

OJ knew the indignities of the black community and chose to not speak on it and ignore it. People said he had a facade when in the white world and didn’t amongst blacks. He was a black man trying to fit in to rich racist white America all the while he had forsaken his own people.

OJ’s character

He didn’t want to be seen as black but as OJ and for the contents of his character. What he said is correct but what didn’t match up was that he erased the black part of his character to appease white people and it definitely had a negative effect on him. He was accepted because he changed himself to fit in. He’s a smart man, he knew at that time that’s what he had to do to get the success he wanted. His life was different to black America and he was treated differently to black America.

The murder of Nicole Brown Simpson

Nicole was murdered along with another man, Ron Goldman. They were stabbed to death outside her house in an affluent area. It was a gruesome, bloody murder and the worlds media went hysterical.

OJ was accused of the murders and was treated with privilege by the police because of the pedal stool white America had put him on, he wasn’t even arrested but asked to surrender himself and he went on the run in a live televised car chase. I remember seeing this and the absolute hysteria and excitement from everyone watching, it was so surreal. Crowds had taken to the street and black people were supporting him, chanting ‘free OJ’ and holding posters.

He had reached the top of the mountain in his life and has had the most epic fall from grace. People called him an American tragedy and his life is more fascinating then fiction, It’s more than your brain can take in comprehend and digest.

He eventually gave himself in and was arrested and charged with the murders and it was the trial of the century.

Part 2 – The trial of the century read here.

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What do you REALLY know about Islam? By Sh Khalid Yasin – Part II


Part 2 of a lecture I transcribed, you can find part 1 here, What is the purpose of life?

What do you know about Islam?

Not what you heard about Islam, not what you have seen in the actions of Muslims because there’s a difference between Islam and Muslims. There’s a difference between a man and a father. A man who has children he is a father but father is a responsibility, if a man does not fulfill those responsibilities he is not necessarily a good father. Islam is a rule and an order. If a Muslim does not fulfill these rules and orders they are not good Muslims. So you cannot compare Islam by Muslims.

We hear the terms Islam and Muslims quite often and we read about Islam and Muslims. We hear and we see a lot of inaccurate and misleading and purposeful misinformation, through the media and some of this misinformation and misrepresentation has been perpetuated by Muslims themselves. Yet there are 1.6 billion Muslims in this world out of 7 billion people. How is it if there are 1.6 billion Muslims that we don’t know something about Islam, the facts about Islam.

What is it that joins over 30 nations and this universal configuration into a common fraternity? What makes the brotherhood throughout the world with different cultural and psychological differences? What is it about Islam that automatically embraces us and joins us together as a brotherhood? What makes a person in Pakistan my brother and another person in Indonesia my brother? What are the accurate characteristics of this misunderstood way of life that is followed by the great part of humanity?

Facts alone do not lead to understanding but rather a combination of tolerance, ambition and the ability to appreciate and accept the truth when you hear it.

The word Islam means ‘surrender, submission and obedience’ to the law of almighty God. You can say the creator, the supreme God, the supreme force, the all-wise, all of those are his names. We say Allah because in Arabic there’s no other expression like it. This expression Allah cannot be applied to any created thing. Other words we use for the almighty people apply to created things e.g. the almighty dollar, oh he’s the greatest etc.. Allah can only be applied to the one that has created all.

The word Islam is derived from the root Salama – it means to be at peace or to have security. Therefore a Muslim is a person that surrenders, submits and obeys to the law of almighty God and through this submission obtains peace and security for themselves.

All the prophets and messengers in history came from the same almighty God with the same message with the same chain of transmission and they said one thing, obey God. Adam, Noah, David, Solomon, Abraham, Moses, Isaac, Jacob, John the Baptist, peace be upon them.

Worship almighty God and fulfill the purpose of life and do good actions and you will be rewarded with another life. Not one of those prophets said I am God worship me. You will not find it in any book or from the speech of any prophet. All the prophets submitted and surrendered themselves to God, called the people to God, asked the people and insisted upon the people to do deeds of righteousness. The 10 commandments of Moses, The speech of Abraham, The Psalms of David, ‘And they were commanded not but that they should worship Allah’, Quran 98:5. By the same token, it is also appropriate to consider the prophets and messengers as Muslims.

Jesus Christ peace be upon him was a Muslim. His blessed mother was a Muslim. Abraham and Moses pbut were Muslims, but they came to their people and they spoke different languages. The prophet Muhammad pbuh spoke the language of Arabic.

Where there is a conflict it is a result of fabrications, exaggerations, personalised interpretations of alleged writers, historians, scholars and individuals.

He states when he was Christian he looked at before he became a Muslim and didn’t understand it. How come throughout the old testament God is always refered to as one? And the first commandment given to Moses pbuh, he didn’t allow anyone to worship any graven images or to bow down to anything in the heavens or the earth and repeated this throughout the old testament. Then all of a sudden there are 4 testimonies – the 4 gospels called Mathew, Mark, Luke and John. Mathew who? Mark who? Luke who? John who? 4 different gospels written 48 years apart and none of these men who did not collaborate with one another, none of them wrote their last name? If I gave you a cheque for your pay this month and i wrote my first name on the cheque and told you to take it to the bank would you accept that cheque? No you wouldn’t.

Could you get a passport with your first name? Did your mother and father only give you 1 name? Where in the history of man is one name acceptable as a documentation? Nowhere except in the Bible and how can you base your faith on 4 men who didn’t seem to know their last name? And this is the first time God is called a man, three and the son.

The advent of the prophet Muhammad pbuh did not bring a new religion, the prophet confirmed the life and message of all the previous prophets through his personal conduct and divine revelation he received from the almighty.

The sacred scripture that was revealed to Muhammad pbuh is called the Quran, it means that which is recited. Muhammad did not write the Quran, he did not author the Quran but the angel Gabriel recited it to him and God made his heart a receptacle of that. Just like the satellite dish is a receptive of waves that gives you the TV image.

We have this Quran that has been preserved for over 1400 years without any change, is there any other book in the world that has been preserved as it was revealed? No book only the Quran.

Each of the prophets and messengers also received a scripture and in the Quran these prophets their scripture, their story, the principal of their mission is mentioned with profound detail. Did Muhammad pbuh meet with them and talk with them and collaborate with them to write their biographies? No, of course he didn’t.

In the Quran Muhammad pbuh is referred to as the prophet and messenger of almighty God and the seal of the previous prophets which is the limit of his role as a human being. Muslims do not worship Muhammad pbuh. As the final scripture and final revelation the Quran makes clear and concise statements, ‘This day, I have perfected your religion for you, completed my favour upon you and have chosen Islam as your religion’, Quran 5:3.

Another distinction about Muhammad pbuh, unlike his predecessors he did not come to the Arabs or his own people exclusively, therefore Islam is not a religion of the Arabs. Muhammad was born in Makkah in current day Saudi Arabia and he was Arab by birth, choice of the almighty. The Quran was also revealed in the Arabic language and protected to make it pure, clear and precise. Allah says ‘And we have sent you (oh Muhammad) not but as a mercy for mankind and all that exists’, Quran 21:107.

Background information about the Quran

The Quran makes the claim it’s the product of divine revelation. It was sent down from God to Muhammad pbuh. Prophet Muhammad pbuh is not speaking from himself, his own ideas and ambitions or his own emotions and feelings but this a revelation which has been revealed to him.

Therefore if we are to convince the people of the authenticity of the Quran we must prove that it was impossible for Muhammad to manufacture such a book, also we must prove it is impossible for any human being to have created it.

The Quran states in chapter 75 verse 38, talking about the human embryo, ‘Then he became a clot; then Allah shaped and fashioned in due proportion’. How did the prophet know this? How did he know the embryo started out as a clot hanging and clinging to the wall of the uterus of the mother? Did he have a telescope? Did he have a cystacope? Did he have some kind of x-ray vision? How did he receive this knowledge when it was just discovered over 50 years ago?

How did he know that the oceans have a barrier between them to separate the salt and the fresh water, ‘And it is he who let free the two seas, this is palatable and sweet, and that is salt and bitter; and he has set a barrier and a complete partition between them’, Quran 25:53.

How did he know that the sun and the moon and the planets are all swimming in an orbit that has¬†been ordered for them ‘It is not for the sun to overtake the moon, nor does the night outstrip the day. They all float, each in an orbit’, Quran 36:40. How did he know that? When these things have just been discovered over 30 years ago by technology and science. How did Muhammad pbuh 1500 years ago know this? An uneducated shepherd, a man raised in the desert, he could not read or write how could he produce something like this?

Also if this is not enough, the Quran has 114 chapters, over 6000 verses and there were 100’s of people in the time of the prophet pbuh who memorised this book entirely. Are they some kind of geniuses? Did anyone memorize the Gospel, the Torah, the Psalms, the old testament, the new testament? But there are millions of Muslims today that have memorised the entire Quran and this is the ambition of every Muslim, Not just some.

How many Christians have you ever met in your life that have memorised the Bible? Not even the pope. You have never met a Christian who knows what was the whole Bible because the Christians themselves have over 700 different denominations and there are approximately 39 different versions of the Bible. With different books and versions and different amounts of verses and they don’t even agree to that, so how can they memorize what they don’t agree to? The Shaikh says he’s not speaking of this in a condemning manner but as a former Christian who found this out through research and is sharing the information. Over turning some rocks for you to look under and ultimately it’s up to you to decide.

The Quran has been universally preserved without any alternation in 15 centuries. If all this is true, would you agree this book is quite profound and unique to say the least? Would you be honest enough to say that? Of course you would if you are honest within yourselves.

Benjamin Franklin, Thomas Jefferson, Napoleon Bonaparte, Winston Churchill whether they accepted Islam openly or not they came to that conclusion. That there is no literature in the world as profound as the Quran as a source of wisdom, healing and direction.

The basic themes of the Quran

The supreme oneness of almighty God which includes his names, attributes, the relationship between the almighty and his creatures and how man should maintain that relationship.

The continuity of the prophets and messengers, their lives, their messages and their overall mission. The insistence of following the final and universal example of Muhammad pbuh the seal of the prophets and messengers. Reminding the human beings of the shortness of this life and calling them towards the eternity of the hereafter because when you die you are going somewhere whether you accept that or not, you are going there and you are responsible because you have been told even if you have rejected it.

Because the object of this life is not for you to sit here and after this do nothing and have no affect because every cause has an effect and we came into this life for a cause and a purpose and it must warrant some sort of effect. You don’t go to school to stay there, you don’t go to work not to get paid, you don’t get a suit made and don’t wear it, you don’t grow up as a child and don’t become an adult, you cannot live without expecting to die, you cannot die without the expectancy of the grave and you cannot expect that the grave is the end because that would mean God has created you for a foolish purpose. And you did not go to school, or worked or chose a wife for a foolish purpose so how can you assign to God something less than yourself?

In an attempt to capture and convince the imagination and faculties of reasoning the Quran goes through great length and beauty to expound upon the oceans, the rivers, trees and plants, the birds and insects, the wild and domestic animals, the mountains, the valleys, the expansion of the heavens, the celestial bodies and the universe, the fishes and the aquatic life, the human anatomy and biology, the human civilization and history, the description of paradise and hell fire, the evolution of the human embryo, the mission of all the prophets and messengers, the purpose of life on earth and how can a man in a desert who couldn’t read and write expound upon things he was never exposed to 1500 years ago?

The most unique aspect of the Quran is that it serves to confirm all the previous scriptures.


Islam is simple, bear witness there is none worthy of worship but the almighty. People bear witness my son is my son and my wife is my wife and I am who I am, but why is it people hesitate that almighty God is 1 and God is our lord and creator? Are you arrogant? Do you possess something God doesn’t possess? Or are you confused? That’s a question you have to ask yourself.

But people think they going to live a little while and they want to enjoy some things. You want to drink a little bit more scotch, you want to lie down with a few more girls, you want to wear a few more fancy suits and of course you’re not ready to pray every day. That’s because you think you’re going to live a while, but how much is a while?

Angel Gabriel was sent with the duty of revealing the revelation to the prophet Muhammad pbuh. There will be final day of judgement for all people, all good and evil has been proportioned by all mighty God. There will be a resurrection after death and we all as our ultimate goal want to attain eternal paradise.

 If you have further questions please ask me or a Muslim.

Faith is something you cannot take for granted, if you do not put it into practise you lose it like a fragrance.

To listen to the full lecture click here, it is in 6 parts.

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