The 4P’s in Marketing

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I studied Business in High School, College and obtained my Degree in Business Studies and Management, I enjoy the subject. My family has had their own businesses my whole life so I’ve grown up in an environment of people working for themselves, I also worked from a young age in my father’s store, Pakistanis ūüėČ

There has been an exponential growth of online business activities with more and more people making money online. Either via social media like YouTube, Instagram, Ebay or people self publishing books via Amazon, creating websites and using affiliate links.

The internet has created an opportunity for the masses to create for themselves, have multiple revenue streams and sell to people all over the world. It’s a very different world to my parents and a great opportunity for our generation.

When wanting to make money keep these 4P’s firmly in your mind

1/ Product – What are you selling? What is the Product or Service? It will always come down to a Product or Service to sell I.e. A chef that is hired to cook for functions. A Kindle book? Toys? Cakes? Applying Henna on people? Fitness and nutrition training advise? Remember – WHAT AM I SELLING and how can this benefit others.

2/ Price РWhat is your Price point? Price is one of the most important factors in a customers decision to purchase and one of the things they will consider the most. The seller has to work out profits from Price after costs. Already established brands have higher vantage points in this in comparison to a new brand/Product on the market.

3/¬†Place – Where are you going to be selling the Product? The internet is big business with relatively low-cost compared to establishing a retail store. Even if an actual transaction doesn’t take place the initial place potential customers are engaged and converted is online. A¬† stall at an exhibit? Where’s the location? Are you able to be mobile?

4/ Promotion – Promotion PROMOTE PROMOTE PROMOTE your Product/Work/Self.¬†No one else will do this work for you. Social media is great for this, use the ones you find best for you, create a website and have somewhere where people can have access to you and get a reply. I’m surprised so many people do not have a website for their products/services/work and how poor some of the large companies are I.e. Primark in this day and age. Promotion is¬†communicating the value and benefits of the Product to the customer.

Work on yourself, your craft, your Product. You have something good the people will come, there’s a market for everyone and everything and if there isn’t go create it! Go get em!

This is a comprehensive blog on the basics of the 4P’s, for more in-depth reads search online because understanding the business aspect is imperative in marketing and making money.

Thanks for Reading, Please like, comment & share. MySilkPath.com coming soon.

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What I learnt from being around an Orthodox Jewish community

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My husband was raised for a number of years in an Orthodox Jewish neighbourhood, my in-laws still live there so I visit quite often. From all the communities I’ve been around I’ve learnt the most from this one. I’m going to write down some points of benefit that I’ve learnt.

They hold fast to their religion – No matter what. Their religion is not easy to practise but they follow it without compromise from what I see and they believe in it. They dress a certain way which looks ‘funny’ to others and for a long time in the area have been a target of abuse, (just recently i seen a Polish man driving through the area doing a Nazi salute). They’ve been mugged, physically attacked, bullied but it doesn’t deter them. They don’t change the way they dress, they don’t try to assimilate, they don’t try to change their religion to fit in and appease people, they don’t shy away or hide. Muslims need to learn from this and hold fast to the teachings and commandments of their religion, instead of trying to change it and ourselves to appease people.

Instead, what they do is they look out for each other and take care of one another like a true community. If someone is having a problem they will come to help them. They have set up a security neighbourhood watch which works with the police, it benefits the general community also by deterring crime and anti social behaviour. This is great proactive action.

They financially support each other as a community – A while ago a store was opened in the area selling children’s clothing by an Orthodox Jew. I went in the store, it’s expensive stuff i mean really high prices for what it’s really worth. Ever since it opened it is always busy full of Jewish people. Pay attention they’re clever about this. They keep the money circulating within the community thus raising everyone and are not selfish or jealous and help each other to succeed.

Imagine knowing 100 per cent that when you open a business your own¬†brethren and community will have your back and definitely support you. What kind of confidence, psyche and mindset does this give a person, that you are guaranteed customers. What kind of community relations does this give. Success would be built into your DNA.¬†Heck if the Orthodox Jews were on Twitter they would be the one’s rt’ing and purchasing from each others affiliate links.

Many other communities and people cannot stand to see others succeed, there is a lot of disdain like another person’s success will take something away from them, even if they are already very successful! They don’t want to give a helping hand like someone is taking money directly out of their pocket.

I seen not too long ago some tweets about Habiba Da Silva. She’s a make up artist, YouTuber etc that has been successful and has now started selling scarves. Some Muslims online ranted about the price of the scarves, how it’s overpriced, how they’re not going to be buying them, mocking her, the whole lot. All in all being very jealous and petty about the whole thing, also not forward thinking.

The same type of people will spend over ¬£100 on multiple pairs of Nike trainers, spend money on haram (forbidden) items, have monthly sports and Netflix subscriptions, buy designer gear just because it has a little logo on it at an extortionate price. Paying money towards these corporations but can’t for a minute support their own Muslim community members?? A¬†simple RT would have sufficed if you didn’t want to purchase instead of trying to drag the sister down because they don’t agree with something and others are just being plain old jealous. The Jewish community regardless of the price supported the children’s clothing store. Imagine if we thought like this for a minute as a community.

Helping others succeed is part of our religion as Muslims. We are brothers and sisters and one ummah (community) and the famous hadith tells us that ‘None of you truly believe until you wish for your brother what you wish for yourself’,¬†Bukhari & Muslim. How many of truly feel like this? We need to give to receive, as the saying goes ‘putting¬†holes in another’s boat will not make yours go faster’. So let’s learn something and support each and support my blog too ūüėČ

They know where to spend their money¬†– They have very nice expensive houses and old, damaged cars. Only recently some of them started driving new cars but regular reliable one’s like a Volvo brand. You don’t see them in a flashy Mercedes or Range Rovers and i find this interesting because you know they are successful but choose not to do that, unlike a lot of people who spend monthly on a car and get into debt for the latest flashy car. They’re much less in number in comparison to others but in an area there are a lot of synagogues and they spend towards setting them up and maintaining them.

They are out from dawn til dusk – I always see them out early, being productive. Taking their children here and there for their education or religious learning. They’re working and not wasting time hanging out ever but they do spend a lot of time together as families and a community and they finish late and repeat this daily and this is continuous for years. Success doesn’t come over night and comes with a lot of hours of work.

They get themselves into good positions – Work wise, they’ve done it for themselves. They have educated themselves and put themselves in important positions which has benefited their community like positions in government, top educational institutions, banking, real estate, the diamonds trade, top law firms.

Traditional Families – Men are usually the bread winners and women stay home and raise the children. Not only that they have a lot of children and it is a religious duty as Judaism can only spread by giving birth to the next generation and not conversion and they choose to uphold this religious duty. The children are extremely mature from a young age and are given responsibility from a young age, they looking after siblings, take them to and from school etc..

My husband also thinks they’re brilliant, you cannot help but be impressed if you are honest with yourself and you yourself want to succeed and have good family and community relations and practise your religion. They’re not without fault but I take the good and leave the bad.

God has honoured them because of their values, they support one another, work hard and prioritize education, they keep family ties and good community relations, they commit to their religion. These are commandments from God and irregardless of religion they will be honoured for fulfilling this.

These points of benefit can be taken, adapted and implemented in our own lives for benefit because anytime you see someone successful you want to know how they did that and try to emulate it.

Also, we are an ummah and need unity because their in is where the strength and success lies.

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